Kirkpatrick is president of Kirkpatrick & Co., Inc., which specializes in technical research. He wrote a book “Beat the Market: Invest by Knowing What Stocks to Buy and What Stocks to Sell” which focused majorly on sailing through all the bull as well as bear markets as it is impossible to predict the market, or the economy. He outlines stockpicking and portfolio management strategies that he believes individual investors can follow to outperform the market while reducing the risk of capital loss.